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The Summit Bid
A new hard shell jacket for the outdoor industry doesn't scream sustainability at first glance, but other brands and products on the market are making errors in their production which The Summit Bid is fixing. The All-Round Hard Shell has 100% recycled parts in the jacket, without any harmful PFCs, while offering free unlimited repairs. This keeps the jacket out of landfill and at use in the mountains.

RESULTS
We created the video to promote the launch.
2 million views organically across all accounts.
A viral sensation for Scottish Winter Climbing.
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