M2M 2025 Gradutaion
concept
The Millimetres 2 Mountains Foundation supports eight beneficiaries every year to heal their trauma, physical or emotional, through outdoors, adventure and community.
SYNOPSIS
Each beneficiary has a three-year programme to focus on their personal growth, hardest moments and greatest achievements. Upon completion of their programme, their story was condensed into a 5-minute film for each person. Here is a highlights video from the short films to inspire donors and increase fundraising.
Runtime: 1 minute​
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CREW
Producer: Michael Shaw
Camera Op: Jake Ward
Rigging Team: Crux Climbing CIC
- Kimberly Erickson, Charity Manager
TESTIMONIAL
"They’ve been invaluable in showcasing our “inch wide, mile deep” approach to support, really highlighting the effectiveness of our development programme in creating lasting change. From an emotional perspective, the reaction has been powerful. The videos have also proved to be a great tool when engaging with potential CSR partners, helping us to clearly demonstrate the impact of the programme to those who might be curious or unsure about its value. Internally, we all agree they’re incredibly valuable, both for us and for our beneficiaries to reflect on. We believe they’ve already contributed to increased financial support, especially in the CSR space. With applications for this year’s beneficiaries now open, I’m confident the videos will also help encourage more applicants along the way."
CONTRIBUTOR IMPACT
Each of the contributors said how comfortable they felt to share their story, the vulnerabilities of their past, the pain they live with every day, and even embarrassment of their condition. But the purpose of the programme was to learn to accept these things, and the contributors who just finished the programme were confident and ready to share everything they had learned about themselves with us in this project.
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The contributors are vulnerable individuals, being beneficiaries of this charity, and their consent and decision to open-up and share their true feelings provided a liberation for them to feel heard and free to express themselves.